I see what you mean about changing the definition of template; it's not the same when we move beyond the concept as it refers to the 9-5 job, 2.5 kids, etc and consider how we've “templated” lifestyles that we don't view as the norm. I think these templates arise as a way of generalizing and classifying the unknown/different; there isn't much of a leap from there to template it seems.

Can't wait to see what you and the rest of the team at Untemplater come up with to help shake things up a bit.

Are we replacing one template with another?

I think it really depends on how you define “template.” I see a “template” as a predetermined state of being that does not allow fluctuations or tangents away from the determined path.

Entrepreneurship is “templated” as well. Most people generalize that entrepreneurs must work 24/7, eat cup of noodles, and raise funding.

“Template” as we define it at Untemplater is the norm that everyone was told to follow: study hard, get good grades, get a corporate job, move up the ladder, retire. To “Untemplate” means to break free from this path.

Good luck buddy and reach out to me anytime to chat.