I have two Twitter accounts. I have two Twitter accounts because on Twitter there is no distinction between public and private. So if I want to restrict something to just my friends, I can’t. It’s all or nothing. I know that chances are you don’t really truly care what I tweet about. But considering how easy it is to dig up information about someone, I think it’s prudent that I reserve a portion of my online presence for just those who know me in real life. Of course the primary difference between my two accounts may just be whether or not I share what I ate for lunch, but I think that’s okay.
For Twitter, the privacy feature is simple. Off or on? Public or private? Open or closed. Facebook, on the other hand, isn’t so simple. I have complete flexibility in terms of who can see what content and if they can comment on it. I can lock down as much of my profile as I want, or I can let anyone with an internet connection take a look. It’s up to me (and you).
Privacy on Facebook is complex. Then again Facebook itself is complex (at least when compared to Twitter), so this makes sense. As a result, Facebook has a tool that lets you look at your profile as if you were someone else:
Privacy has to be at the core of any internet service. Users need to feel protected otherwise they probably aren’t going to want to participate. They may not always recognize how protected they are (consider the modern day urban legend of embarrassing pictures on Facebook costing someone their job). But that sense of security and trust remains important, even if it’s only in the minds of the users – although it should be forefront in the minds of the service providers as well. We don’t even have to go very far back for examples. The Google Buzz launch. Facebook’s own recent changes to privacy settings. Concerns about Foursquare leading to robbery.
But as social sharing services grow more and more complex, do privacy controls need to be scaled to match? If Twitter decides to add more features, will they have move away from the private/public dichotomy and make things more complicated? And what happens when another social platform rises up to join Facebook, Twitter and LinkedIn in what will then be the “big four” of the social networking space (insert your location based service of preference here)?
Obviously I don’t know. Maybe there’s a third model for privacy on social media, one we haven’t even considered yet. I guess I’ll be dual-tweeting till that happens. What about you? How do you deal with the different privacy settings across the social platforms you use?