Jed Cohen

An Archive

Archive for April, 2009

Slide Trackers and Organizational Communication

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Okay, so I’m a bit of a design freak.  Big surprise, right?  But one of the areas where I feel people often overlook design is in presentations.  As someone who has taken quite a few classes in the Stern School of Business at NYU, I’ve seen quite a few presentations as the result of group projects.  Most of them are created by students who have taken Organizational Communication (or Org Comm as it is often called).  In the interest of full disclosure, I’ve never taken Org Comm (thankfully).  That said, after seeing plenty of examples of the course concepts in action, I’ve come to one conclusion – Org Comm really doesn’t seem to help that much.  I don’t mean to be mean and I’m certainly not saying that taking Organizational Communication doesn’t add value to someone’s education (then again it is a required class at Stern, so they don’t have a choice).

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April 30th, 2009 at 11:23 pm

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Twitter, the Psychology of Reciprocity, and Self-Reinforcing Micro-Networks

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As I get this blog off the ground, I thought that now would be a good time to take a look at something that I’ve noticed lately on Twitter.  Now I’m sure that just about everyone reading this has at some point heard something about Twitter and the psychology of reciprocity.  Basically, the argument is that if I follow a whole bunch of people, then a certain percentage of them will follow me in response.  The reciprocity principle has been proven to have an effect in many situations; it’s why some non-profits send you those little address labels when they ask you for a donation – it actually increases their donation rates because people feel like they should pay the non-profit for the labels (see Robert Cialdini’s work if you don’t believe me).

Now I’m not arguing with this.   Read the rest of this entry »

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April 30th, 2009 at 1:45 am

New Media, New Politics and the Future of Democracy

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Over the course of my college career, I’ve taken classes across NYU; I’ve studied marketing in the Stern School of Business, politics in the College of Arts and Sciences, communication theory in the Steinhardt School of Culture, Education, and Human Development, and public service in the Wagner School of Public Service. But quite possibly one of the most intriguing academic opportunities I’ve had has been the chance to take a number of tutorials within Gallatin. Tutorials are group independent projects – two to five students will spend the semester working together and with a professor of their choice to examine an issue or topic they find interesting. It’s a pretty unique opportunity to study almost anything you want to. During my time at Gallatin, I’ve had the opportunity to take three tutorials. The first two took place during my junior year; they were focused on social marketing, and ultimately led to the creation of “Are You Sustainable?,” a pilot project designed to promote environmental sustainability at NYU. The project ultimately fell apart for a variety of reasons, but it was quite an interesting experince nonetheless.

The third tutorial I’ve participated in has taken place during this semester. It’s title is the rather abmbitious “New Politics, New Media, and the Future of Democracy” (then again the first two were the equally ambitious “Advertising Democracy I and II). We’ve been focusing on the role of the Internet and other information and communication technologies (ICT) on politics, and over the course of the semester we’ve examined a number of diverse topics including the role of new media during the 2004 Howard Dean presidential campaign and President Obama’s campaign (and his first 100 days in office), network theory, and the role of ICT in civil conflict.  Anyway, the whole point of this post is to discuss the class website, http://newmediatutorial.wordpress.com – it’s the place to go to read some of our work and take a look at what we’ve been working on.  Also, if you go back far enough, you can even see some of videos taken from class discussions at the beginning of the semester.

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April 26th, 2009 at 10:02 am

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First Post – Welcome

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Welcome!  I’ve had a website for some time now, but I’ve recently decided to switch over to a blogging format instead.  I decided to make this change for a number of reasons, which I may at some point get into.  Then again, I may not, depending upon whether or not the mood strikes me.  Guess you’ll just have to keep reading and see!

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April 26th, 2009 at 3:23 am

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